Our Story

It all started with one man's love for nutritious and interesting food. Manu Mahdi, our CEO & Founder is all too familiar with world cuisines and is a huge foodie himself. During his corporate stint spanning 16 years, travelling the world, he was always eager to try local cuisines, however bizarre. A career later in the food industry was somehow inevitable.

But it not until a short stint managing his family-owned healthcare group as it's CEO that he saw a different malaise associated with the consumption of food that he got increasingly interested in understanding “food as medicine”. All the mind-boggling research findings somehow linked the alarming proliferation of chronic conditions like Cancer, Stroke, Diabetes, Obesity to one single factor - the food we eat. After seeing up close many near friends and family in recent times battling Cancer, Alzheimer’s, Hypertension, premature Diabetes and more, it led him to read and understand even more on how the chemicals and toxins in the industrially-produced food could be the main culprit, couples with combination of other lifestyle factors.

Following a couple of years of personal research and thought provoking discussions and insights from and with pioneers from various sectors of health and wellness, he came to discern that what people actually need in their food options is essentially food as our grandparents ate, food that is safe and non-toxic. Alongside such insights, what also turned out evident was the growing demand for niche and specialized food choices of people as their ideologies, perspectives and individual body requirements changed over time. And these requirements seemed to remain unmet by the market offerings.

Thus was born Organic&Real.com, rooted in the principles of health, safety and sustainability. The endeavour of this ‘start-up with a heart’(as we like to call it) is to provide a one-stop shop for authentic, organic, vegan, gluten-free and other niche food categories. We strive to offer options that make the next generation 'think' their food, be responsible consumers and ethical world citizens which will eventually create a healthy generation, a conscientious society, and a sustainable planet.

We are predominantly an e-commerce platform and at present the largest online retailer for all products Organic, Vegan, Natural & Specialty. Also building strongly alongside is our B2B vertical catering to the growing demand from hotels, restaurants & cafes for vegan, healthy, nutritional & organic ingredients and other products.

CONSCIOUS EATING. ETHICAL THINKING. RESPONSIBLE LIVING.

Let’s go back to the past to build a better tomorrow - Come, Join the Revolution!

Our Company

On a quest to bring together and closer to you all things Organic, Vegan, Niche' & Sustainable.
CONSCIOUS EATING. ETHICAL THINKING. RESPONSIBLE LIVING.
Let’s go back to the past to build a better tomorrow - Come, Join the Revolution!

Our Vision

Our vision is to build a company that will help change the eating habits of an entire generation, by making healthy and responsible food choices available everywhere, accessible for everyone, under one roof. We strive to offer options that make the next generation 'think' their food, be informed consumers and world citizens which will eventually create a healthy generation, a conscientious society and a sustainable planet.

Our Mission

We are on a mission to make healthy and ethical food, the first choice of consumers by making it all easily available under one roof. With a global aspiration to expand to 20 countries by 2025, we aim to deliver speciality and niche food from any part of the world, as per personal food and lifestyle choices, right at your doorstep. We are also committed to supporting fair trade, help farmers sustain organic farming and practice eco-positive methods in the process.