We conducted a small survey to gauge how much people really know about organic food. Here are the top results -
On knowing about organic84.3 % people did, while 9.8% thought any food that is fresh is organic. The rest were divided between uncertainty and not knowing about organic.
On understanding chemicals, GMOs in their foodThe absence of chemicals, insecticides, pesticides and GMOs is a key differentiator between organic and non-organic food. Only 19.6% people knew about it, while 68.6 % had read a little about the topic.
On being aware of the health hazard of consuming non-organicThankfully, 90.2% of respondents are aware of the dangerous effects of chemically-laced foods on our health.
On believing whether organic is healthier and tastier78.4% people say yes, while 17.6% of respondents are unsure.
On buying organic productsOnly 5.9% buy organic daily, followed by 39.2% who buy it monthly and 43.1% who purchase organic weekly. The remaining don’t buy any at all.
On building trust towards organic47.1% people feel that a scientific labelling on products will increase their trust on organic, while 43.1% feel that a government stamp of assurance will do the job.
On sourcing organic productsA whopping 72.5% of respondents get their organic products from generic supermarkets, while 9.8% are unaware of where to find it. Only a meagre 5.5% people buy organic online.
On pricing of organic produce43.1% people say they will continue buying organic even if the price rises, while 15.7% saying they will discontinue.
Which category do you belong to?