We conducted a small survey to gauge how much people really know about organic food. Here are the top results -

On knowing about organic

84.3 % people did, while 9.8% thought any food that is fresh is organic. The rest were divided between uncertainty and not knowing about organic.

On understanding chemicals, GMOs in their food

The absence of chemicals, insecticides, pesticides and GMOs is a key differentiator between organic and non-organic food. Only 19.6% people knew about it, while 68.6 % had read a little about the topic.

On being aware of the health hazard of consuming non-organic

Thankfully, 90.2% of respondents are aware of the dangerous effects of chemically-laced foods on our health.

On believing whether organic is healthier and tastier

78.4% people say yes, while 17.6% of respondents are unsure.

On buying organic products

Only 5.9% buy organic daily, followed by 39.2% who buy it monthly and 43.1% who purchase organic weekly. The remaining don’t buy any at all.

On building trust towards organic

47.1% people feel that a scientific labelling on products will increase their trust on organic, while 43.1% feel that a government stamp of assurance will do the job.

On sourcing organic products

A whopping 72.5% of respondents get their organic products from generic supermarkets, while 9.8% are unaware of where to find it. Only a meagre 5.5% people buy organic online.

On pricing of organic produce

43.1% people say they will continue buying organic even if the price rises, while 15.7% saying they will discontinue.

Which category do you belong to?

Our Company

On a quest to bring together and closer to you all things Organic, Vegan, Niche' & Sustainable.
Let’s go back to the past to build a better tomorrow - Come, Join the Revolution!

Our Vision

Our vision is to build a company that will help change the eating habits of an entire generation, by making healthy and responsible food choices available everywhere, accessible for everyone, under one roof. We strive to offer options that make the next generation 'think' their food, be informed consumers and world citizens which will eventually create a healthy generation, a conscientious society and a sustainable planet.

Our Mission

We are on a mission to make healthy and ethical food, the first choice of consumers by making it all easily available under one roof. With a global aspiration to expand to 20 countries by 2025, we aim to deliver speciality and niche food from any part of the world, as per personal food and lifestyle choices, right at your doorstep. We are also committed to supporting fair trade, help farmers sustain organic farming and practice eco-positive methods in the process.